In 2016, Under Armour launched UA HealthBox, the world's first Connected Fitness System. We introduced it at CES with a larger than life experience showcasing the hardware & software, VIP morning workouts, and athlete panels including US Olympic Gymnasts, Tony Romo & Michael Phelps.
We also created UA Fast Physical, a digital engagement experience that gave people a fun and simple assessment of their health in less than 60 seconds. Since then, UA Fast Physical has been used at marquee events including SXSW and the 2016 Olympics in Rio.
To further educate people around the brand's new holistic health & fitness philosophy, we created content from the brand as well as in-store education.
Concept, Strategy, Creative Direction, Content Creation, Design, Copywriting, CES Booth Educator