In 2012 iPhone's iOS update forced everyone to default to Apple Maps, leaving lots of frustrated users. As Google engineers designed a new product, we dreamed up ways to showcase it to the world.
In 2012 iPhone's iOS update forced everyone to default to Apple Maps, leaving lots of frustrated users. To re-introduce the Google Maps app, we created a simple film that heroed the iconic blue loading bar as a symbol of the anticipation users had been feeling. We also gave people a preview of all of the amazing images and places they'd be able to explore within their new map app.
When the desktop version launched, we took viewers head-first into the new interface and sent them on an immersive adventure through one of the world's most vibrant cities. The entire film was created using the actual Google Maps UI.
Pitch, Concept, Art Direction, Copywriting