We launched Google Offers in a time where the market was flooded with daily deal sites. To make Google's offering stand out, we turned the tag from the logo into an icon. From giant tag shaped billboards to commuter cards designed to look like works of art, we ran ads in cities where Google Offers had recently launched, including Houston, Chicago, Philadelphia, and Pittsburgh.
We also proposed the "Live Offer" event, which involved a larger-than-life Gmail inbox showcasing actual Google Offers every day for a week. All deals were purchasable on the spot.
Concept, Art Direction