As a kid, I LOVED back to school shopping. We worked with Walmart on two campaigns to hopefully help moms and teens love it too.
In order to promote Walmart's $9 back to school collection, we made a series of short videos putting the products put to the "test." Featured in online banners, Moms could easily browse the entire collection and buy on the spot.
PROJECT DREAM DORM
After a year of targeting Moms, we were challenged to speak to a new consumer for Walmart: college-bound teens. To them, Walmart was the epitome of un-coolness, so we decided to prove them wrong by giving five lucky high school seniors a chance to team up with New York City designers. The task? Head to Walmart to create the coolest dorm rooms...ever.
Concept, Art Direction