Sprite doesn't help people dunk better or play faster - Sprite quenches thirst. This campaign encouraged teens around the world to be true to themselves, just like the Sprite bottle.
With "Sprite to Sprite", we created 21 spots framing the new tone of the entire brand and launched them across Europe, Asia, Africa, and North America. We brought the "Voice of Sprite" to life and honored every bottle out in the world for staying true to what it is.
Pitch, Concept, Collaboration