Seinfeld always nailed a human truth, including how overwhelming and ridiculous a wallet can be. So for Google's new app, we wanted to help New Yorkers turn their phone into a wallet.
To help introduce Google Wallet and generate awareness among a younger, college-aged audience, we created the first-ever Tapping Spree at American Eagle in Times Square.
In addition, we created a twist on the iconic Seinfeld "wallet scene" and played it in taxi's all over NYC.
Concept, Art Direction, Copywriting, Design, Event execution