One of the most rewarding and scary problems I've ever been asked to tackle, was to create the LAST early learning campaign, and do it for a population that needs it most: low-income parents.
Introducing Vroom. A brand we built from scratch with the mission to transform everyday moments into brain building moments. Armed with the latest scientific knowledge at our core, we not only created a brand, a powerful message, a website, videos and a pilot program, we developed a co:brand platform to change the outcomes of a generation of young minds.
This work makes my heart happy. A few other people that seemed to like it too:
Pitch, Concept, Strategy, Creative Direction, Art Direction, Copywriting