Karen (Gereffi) Goodman
Executive Creative Director
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Bottle of Sprite

Sprite doesn't help people dunk better or play faster - Sprite quenches thirst. This campaign encouraged teens around the world to be true to themselves, just like the Sprite bottle.

With "Sprite to Sprite", we created 21 spots framing the new tone of the entire brand and launched them across Europe, Asia, Africa, and North America. We brought the "Voice of Sprite" to life and honored every bottle out in the world for staying true to what it is.


Contribution:
Pitch, Concept, Collaboration

SPRITE

This global campaign encouraged teens everywhere to be true to themselves, just like all of these bottles of Sprite. Because the world isn't thirsty for same-ness. It's thirsty for you.

Contribution:
Pitch, Concept, Collaboration

Sprite is a delicious lemon-lime thirst quencher; nothing more, nothing less

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Wrong place wrong time bottle of Sprite
Farmer bottle of Sprite
Awkwardly shared bottle of Sprite
Locker room bottle of Sprite
Vending machine bottle of Sprite
Display purposes only bottle of Sprite
Chugged bottle of Sprite