When Misty Copeland made history by becoming the first African-American principal with the American Ballet Theatre, we invited the internet to congratulate her with digital flowers. In exchange, Under Armour promised to turn every Rose-moji online into a real one that would be delivered to her door.
Thousands of fans and brands tweeted @mistyonpointe and within 24 hours, she was showered with a truckload of roses, tweets, press and UA love and press.
To build buzz about a new mobile app that turns your phone into your wallet, we brought back one of the most iconic wallet clips of all time and ran it in taxis all over NYC.
We worked with Google to create, design, market and launch the product, including logo and app design, a major store takeover, press event, and countless ways to promote Google Wallet online and in the real world.
One of the most rewarding and scary problems I've ever been asked to tackle, was to create the LAST early learning campaign, and do it for a population that needs it most: low-income parents.
Introducing Vroom. A brand we built from scratch with the mission to transform everyday moments into brain building moments. Armed with the latest scientific knowledge at our core, we not only created a brand, a powerful message, a website, an app, videos and a pilot program, we developed a co:brand platform to change the outcomes of a generation of young minds.
This work makes my heart happy. A few other people that seemed to like it too:
When iOS updated to Apple Maps in 2012, every iPhone user felt lost and frustrated. So when Google Maps was ready to be re-introduced to the world, we wanted to fuel the anticipation users had been feeling. We created a clean and simple global film that heroed the iconic blue 'loading bar' and a sample of all the amazing images people would be able to see on their new map - right from in the palm of their hand.
Sprite doesn't help people dunk better or play faster - Sprite quenches thirst. This campaign encouraged teens around the world to be true to themselves, just like the Sprite bottle.
With "Sprite to Sprite", we created 21 spots framing the new tone of the entire brand and launched them across Europe, Asia, Africa, and North America. We brought the "Voice of Sprite" to life and honored every bottle out in the world for staying true to what it is.
We created an app that serves up one simple idea, every single day, so parents can learn how to incorporate brain building moments into their existing daily routines.
The app is intended to inspire, but then quickly get out of the way, so parents can focus on the moment with their kids.
After a year of targeting Moms, we were challenged to speak to a new consumer for Walmart: college-bound teens. And to them, Walmart was the epitome of un-coolness. So we decided to prove them wrong by giving five lucky high school seniors a chance to team up with New York City designers. The task? Head to Walmart to create the coolest dorm rooms...ever.
To help launch Google Wallet and generate awareness among a younger, college-aged audience, we created the first-ever Tapping Spree at American Eagle in Times Square.
We launched Google Offers in a time where the market was flooded with daily deal sites. To make Google's offering stand out, we turned the tag from the logo into an icon. From giant tag shaped billboards to commuter cards designed to look like works of art, we ran ads in cities where Google Offers had recently launched, including Houston, Chicago, Philadelphia, and Pittsburgh.
We also proposed the "Live Offer" event, which involved a larger-than-life Gmail inbox showcasing actual Google Offers every day for a week. All deals were purchasable on the spot.
We were the first digital agency for Walmart. Here's a look at 365 days of work in 83 seconds.
In the digital world, we created experiences that allowed people to make a phone call, redecorate a room and mix and match fashion, all from a banner. In the physical world spent 14 straight hours in Walmart store #1, stocked shelves and raced shopping carts.
We wanted to dominate the hearts, souls, and feet of high school competitive runners by creating the only destination designed specifically for them.
Every Walmart associate is empowered to share their ideas and make a difference. Here's what Mike the trucker has to say.
What are you free to be? That was the question we asked runners at the start of 2011. This campaign inspired runners to publicly declare their resolutions and kick off the new year with the new Nike Free's.
Each year, only 5 teams around the world are selected to win the coveted Future Lion and collect your trophy in Cannes. After finding out we won, we had 3 days and needed $10,000 to get the four of us there. So naturally, we had a bake sale.
I still don't know how this worked. Or who let us wear jean shorts on stage.
In order to promote Walmart's $9 back-to-school collection, we made a series of short videos putting the products put to the "test." Featured in online banners, Moms could easily browse the entire collection and buy on the spot!
Print ads for Benjamin Moore and Total Cereal.
In 2010, we were asked to come up with a digital idea that would educate soccer fans about "United Against Malaria" and inspire them to buy a bracelet as a badge of support for the cause. As a result, my partner and I were selected as Cannes Young Lions and got flown to France to represent USA in a competition against 30 other countries. My only regret is that we didn't have time to get matching USA tracksuits.