CARL’S JR
Redefining crave culture with The Call of Carl’s
Carl’s Jr. advertising has historically been represented by bikinis and babes. We opted to skip the sex appeal and go straight to the bacon with an integrated campaign voiced by Matthew McConaughey.
Contribution:
Pitch lead, Creative Direction
The Western Bacon Cheeseburger
When messing around in a recording session turns into a tv spot
The Fiery Chicken All Star Meal
El Diablo Thickburger
