As the COVID-19 pandemic swept the world, another deadly bi-product emerged - the fear of COVID-19. People stopped going to the doctor for regular checkups or even emergencies. We turned a famous COVID term (social distancing) on its head to create a simple solution that became our tagline, our idea and our entire campaign. And we took cultural cues from the tape & signage used to enforce social distancing, to bring this new rally cry to life.

Contribution:
Pitch, Creative Direction