We designed a larger than life experience to introduce the brand’s first Connected Fitness system, including VIP morning workouts and athlete panels featuring US Olympic Gymnasts, Tony Romo & Michael Phelps. I led the creation of UA Fast Physical, a fun and easy tablet experience that gave people a personalized health assessment in less than 60 seconds. It expanded to other marquee events including SXSW and the 2016 Olympics in Rio.

Contribution:
Concept, Strategy, Creative Direction, Content Creation, Design, Copywriting, CES Booth Educator