Karen (Gereffi) Goodman
Executive Creative Director
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Reynolds Tiny Victory

Plastic wrap is one of the most frustrating kitchen products. It bunches, it sticks, the metal teeth cause flesh wounds - we’ve all been there. Reynolds Kitchens re-launched plastic wrap, but this time with a revolutionary little slide cutter to make every cut a win. We celebrated this tiny victory by creating the world’s tiniest victory song - an orchestra of over 70 instruments playing for less than 7 seconds.

Contribution:
Creative Direction

REYNOLDS KITCHENS

Plastic wrap is the worst. It sticks, it clings and even slices with that menacing little saw. Reynolds solved one of the kitchen’s biggest frustrations with one of the smallest innovations - a built in slide cutter. So we created the world’s shortest victory song, with over 70 instruments for under 7 seconds.

Contribution:
Creative Direction

A tiny kitchen victory worth (briefly) celebrating

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