Karen (Gereffi) Goodman
Executive Creative Director
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Vroom

We were asked to create a PSA to educate low-income parents about the importance of early childhood brain development. While there have been numerous child development efforts in the past, most have struggled to move the needle. We needed an entirely new approach to transcend the pitfalls of the classic PSA. So instead, we created a brand.

Some of the world’s most prevalent brands sit right at the center of bath-time, dinner time, and changing time, so we created Vroom to partner with these iconic brands, transforming the product experience into brain building interactions between parent and child. Our app, Daily Vroom was a fun and simple reminder on how to incorporate brain building into their daily routines.

This work makes my heart happy. A few other people that seemed to like it too: Fast Company, Creativity, and AdAge 

Contribution:
Pitch, Concept, Strategy, Creative Direction, Art Direction, Copywriting

VROOM

The Bezos Family Foundation had an ambitious goal: to create the last ‘early childhood learning’ campaign for low-income parents. To move the needle, we needed to transcend the pitfalls of the classic Public Service Announcement (PSA). Some of the world’s most prevalent brands sit right at the center of integral daily moments - bath-time, dinner time, and changing time. We created Vroom to seamlessly layer on brain building interactions in these moments. This work makes my heart happy. A few other people that seemed to like it too: Fast Company, Creativity, and AdAge 

Contribution:
Pitch, Concept, Strategy, Creative Direction, Art Direction, Copywriting

We were asked to create a PSA - instead, we created a brand

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Daily Vroom serves up fun and simple ways to incorporate brain building into daily routines

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